Only change is constant – yet once again change has struck – big time. In the words of the late Tall Thin Duke, David Bowie…Ch-Ch-Ch-changes… As if Twitter hasn’t been through enough, with Elon Musk shelling out 44 billion dollars to acquire it, then promptly starting to make changes. Then we witnessed the rise of […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Reviews and Trust
Do you find online reviews of a business as amazing and frustrating as I do? It’s amazing that you can work your butt off for decades busting your hump bending over backwards serving customers every whim, and then one customer will go online and write a terrible review about you that just guts you. It’s […]
There Is No ‘Easy’ Button
I’ve been doing some spring cleaning, going through boxes of stuff in my office that has been accumulating for years. Now, don’t get me wrong, there are some things I strongly advise you to keep, such as binders filled with examples of previous marketing campaigns you have done along with records of how each campaign […]