The Fine Art Of Customer Retention By: Allan J. Katz

The dry cleaning customer landscape is changing. Usage today is more determined by a customer’s occupation than his grooming preferences. The profile of the ideal dry cleaning consumer may be drifting away from your store’s center of influence and slowly leaving your market. Do you move, start a pick-up service or meet the customer’s needs […]

Use three step letters to sell your dry cleaning delivery service By: Greg Colosi

Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]