In the April 2017 edition of Cleaner & Launderer (page 12), the title of my monthly column was “The Company Creed.” The mission statements of three companies were featured. To illustrate my point, I invited you to join me in a small experiment. The task was to identify some companies that have recently provided you with outstanding customer service. The next step was to go online to your preferred internet search engine and type that company’s name followed by the words mission statement. Apparently, many of you took this sort of challenge quite seriously. In the last two months, you rose to the occasion and have sent me numerous messages via electronic mail with your findings. Truthfully, I was not expecting such an overwhelming barrage of feedback. However, I truly appreciate your participation and enthusiasm. Since you took the time to go along with me on this fact-finding journey, I thought it would behoove me to share with your fellow readers some of our results.
Nordstrom: “At Nordstrom, our goal is to provide outstanding service every day, one customer at a time.” Further focus is provided to Nordstrom employees at all levels with this Nordstrom goal, which is also a management mission. “We work hard to make decisions in the best interest of our customers and those serving them.”
The Chicago Cubs: Mission Statement. The Chicago Cubs’ singular goal is to reward generations of Cubs fans’ support and loyalty with a World Championship.
McDonald’s: McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.
Amazon.com: The mission and vision of Amazon.com is: “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Trader Joe’s: The mission of Trader Joe’s is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions.
Subaru: To realize vision, it is essential that we continue to provide customers with authentic products and service that reflect and accentuate the Subaru’s distinctive characteristics and build up a strong relationship of trust with our customers, centering on our philosophy “All for the Customer”.
JetBlue: JetBlue is an award-winning airline whose mission is “to bring humanity back to air travel.” The airline does this by delivering value, service, style and comfort to their customers—and to their employees, all of whom are called “crew members.”
SoulCycle: Our mission is to bring Soul to the people. Our one of a kind, rock star instructors guide riders through an inspirational, meditative fitness experience that’s designed to benefit the body, mind and soul.
Ritz-Carlton Hotels: The Credo. The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.
Chick-fil-A: “To be American’s best quick-service restaurant.” “Chick-fil-A’s corporate purpose statement reveals the heart of our company: To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.”
Uber: Uber’s mission statement is “make transportation as reliable as running water, everywhere, for everyone.” … Uber wants to reach out to even these places, and with reliable transportation, allow people to go to where they need to in order to get water and other necessities.
United States Post Office: The Postal Service shall have as its basic function the obligation to provide postal services to bind the Nation together through the personal, educational, literary and business correspondence of the people.
Denny’s: Denny’s Restaurant offers a range of delicious American food to their customers. … Our Mission at Denny’s is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality and competitive pricing.
Whole Foods: Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.