Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Tag: Darcy Moen
Globglogabgalab (I Love Books)
Recently, cleaning up in my basement, I came across a couple boxes filled with books. These were books I had bought back in the day. Some were old, old, old books, such as Scientific Advertising published over 100 years ago. Another was ‘The E-Myth’ written over 20 years ago. As I massaged the covers, and […]
Secret Shopping – How Good Are You Relative To Your Competitors?
Lots of cleaners brag that they offer the best cleaning, the best pressing and the best stain removal – world’s best cleaning if you will. And, it cracks me up. Why? Because it reminds me of that scene from the movie ‘Elf’ where Buddy the Elf is walking around New York City, and he sees […]