Former Tingue Sales Representative to Lead Laundry Industry’s Iconic Brand Global laundry product supplier Tingue has named Ty Acton president Promoted from VP Sales by CEO David Tingue, Acton is responsible for implementing the company’s overall strategic direction, driving its sales strategy and leading the 4th-generation, family-owned organization founded in 1902 on a global expansion […]
Tag: Laundry
In the Dry Cleaning Business, Branding is Vital
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
Email Marketing – How Is It Working For You?
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]