I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
Henry W. D Parker has been a private consultant to the drycleaning industry since 1993, with an emphasis on Federal regulations that relate to labor, and many EPA requirements that apply to the laundry and drycleaning industry. Holding a BS / Marketing degree, Parker spent over thirty years in the Petroleum/Petrochemical industry in refineries, gas […]
Continental Girbau Inc. (Continental) recently added the new 70-pound capacity G-Flex Washer to its most advanced line of hard-mount flexible-speed washers. The G-Flex line now includes 40-lb., 55-lb. and 70-lb. capacity models. Superior programmability, including G-force, brings premium program and process flexibility to laundries at an affordable price point, according to Joel Jorgensen, Continental vice […]
