Isn’t our industry great? Hard work, but lots of satisfaction. In my years as a teenager and adult since 1967, for the most part I loved every day at work. Naturally, as we all know, there were some bad days. Mondays were usually bad because an employee may not return from an over active weekend. […]
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
The goodwill and euphoria of the holiday season are in the rearview mirror. The annual ritual of broken New Year’s resolutions and inflated credit card debt due to excessive holiday shopping has brought a good number of U.S. Americans back to reality. However, be not dismayed. The best month ever in the history of the […]
