1920 New Versus Old Ideas in Cleaning If one general term could be applied to the manner of all cleaning up to the present, that term could well be “scattering”; for in all the various steps of sweeping and dusting, the work was done in such a way as to scatter and spread the dust […]
In a service business, there are few things more valuable (or more rare) than customer loyalty. This loyalty must be earned, every visit, every day. We know retaining customers is much less expensive than acquiring new ones. So, you need to examine what your do to promote customer loyalty and what you might do to […]
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
