Once again, the ever shifting sands of online, Google again moves the markers and makes a change, and this one may not necessarily be for the better. Google is, without a doubt, the leader when it comes to being found online, and presently, where you stand in Google search results depends upon your online reputation […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
A.I – Catching A Tiger By The Tail
It’s only been a month since the Clean Show, but innovation con-tinues, advancing and advancing, at a pace that feels like the speed of light. At the Clean Show, A.I. was a hot topic, with only a couple exhibitors introducing A.I. products and services for drycleaners. But, in the past 30 days, A.I. has already […]
Have You Ever Tried To Be Your Own Customer?
Yes, seriously, have you ever tried to be your own customer? Why? Because, it’s an enlightening experience. Recently, I’ve tried conducting business with various companies here in the city in which I live, and the experience has been, well, less than satisfactory. My experience was so bad that I thought that I had to try […]



