It’s only been a month since the Clean Show, but innovation con-tinues, advancing and advancing, at a pace that feels like the speed of light. At the Clean Show, A.I. was a hot topic, with only a couple exhibitors introducing A.I. products and services for drycleaners. But, in the past 30 days, A.I. has already […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Have You Ever Tried To Be Your Own Customer?
Yes, seriously, have you ever tried to be your own customer? Why? Because, it’s an enlightening experience. Recently, I’ve tried conducting business with various companies here in the city in which I live, and the experience has been, well, less than satisfactory. My experience was so bad that I thought that I had to try […]
Advertising Fails
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half’ – John Wannamaker That quote that makes one stop and think, doesn’t it? I’m thinking, ‘Only half?’ Yes, really, ONLY half???!!! Only wasting half of a budget on advertising that failed could be construed as lucky, fortunate, and […]



