As I write this, summer solstice has passed. We are halfway through this year and swinging back towards winter. Summer is always a brutal time of year for us dry cleaners as vacations mean less people in offices and hot weather means more people in wash ‘n’ wear clothing, all of which usually mean a […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
The New Normal Isn’t
This article should be hitting the market right about the middle of our usual seasonal downturn where cleaners would normally be seeing 50 percent of average weekly sales, or, the summer slump. But, this year, I think the summer slump is going to be much worse than 50 percent of average weekly sales. With so […]
The Death of Cheap (let’s hope)
As our entire industry adjusts to what might be the new normal and our economies begin to re-start, now is the perfect time to take a good long look at your internal garment handling and pricing structure. Much has changed. Our customers are working from home, if they are working at all. If you thought […]