In the online world, change is the only constant, and once again, change is being forced. As if strict standards of code for HTML and CSS languages hadn’t caused a few billable hours, and then increased mobile and tablet use forced one to either rebuild entire web sites to be ‘responsive’ with HTML5 code or […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
The Pitch
Do you ever sit and wonder just what does it take to sell someone on your business? What magical words are used to convince a perfect stranger to go to their closet, pick out clothes that they think are soiled, put them into a bag and take them into your store for cleaning? Do such […]
Push It! Push It Real Good!
The phone rings, the voice on the other end seems surprised, yet apprehensive. Surprised because yes, I do tend to answer my own phone, and apprehensive because I tend to ask some very pointed questions that can cause folks to become very unsettled. Now, please don’t ever let the fact that I answer my own […]



