Do you ever sit and wonder just what does it take to sell someone on your business? What magical words are used to convince a perfect stranger to go to their closet, pick out clothes that they think are soiled, put them into a bag and take them into your store for cleaning? Do such […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Push It! Push It Real Good!
The phone rings, the voice on the other end seems surprised, yet apprehensive. Surprised because yes, I do tend to answer my own phone, and apprehensive because I tend to ask some very pointed questions that can cause folks to become very unsettled. Now, please don’t ever let the fact that I answer my own […]
Beware of False Experts and Scammers
About the only thing worse than having no online presence or a bad online reputation, is falling prey to a false expert or a scammer that takes your money and makes things worse. Recently, there have been a rash of telemarketers targeting drycleaners (and other businesses) calling to say that they will report your business […]