One of the primary goals of contemporary marketing is determining how to use customer data to deliver personalized customer experiences. Customers want to hear from you about what your business offers that is relevant to them. Start with collecting or updating your information with accurate (correct format and spelling) customer data. The right data will […]
You know you must step up your game to increase business. You know you should continue to reach out to your current customers. You know what you must do to reach potential customers. Through business experience or education, you know what you must do. You have the who, what, when, where and why. Now you […]
Most businesses continue to tap into the traditional marketing strategies that have served them well for years. In a digital world, effective marketing strategies are dependant on customer data. The more data you collect, the more transformative your marketing approach will be to expand sales, improve profits and understand your return on investment (ROI). Marketing […]
