Marketing is a mind-set based on your integrity and belief in your service. The way you market yourself causes a certain perception in the mind of the public which causes individuals to react to your message or ignore it. You are your business and no one can represent your values, work ethic and pride like […]
Category: Laundry
Royaltone Has A New Home
For the past couple of decades Royaltone, manufacturer of detergents and spotters for the Dry Clean, Laundry and Leather Cleaning Industry has been located in a small building in an industrial area of Tulsa. After much preparation, study and number crunching is was decided that relocating to Shawnee, Oklahoma 85 miles southwest of Tulsa would […]
Personality Marketing by Greg Colosi
What Is Your Irresistible Offer? First Of All…What Is An Irresistible Offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention […]