I participate in a lot of online forums, mainly because it keeps me sharp, and I can challenge myself helping other people solve problems. Perhaps you’ve seen me post in the Facebook group sponsored by this publication called the Cleaner & Launderer Community (and if you are not a member of this free group, look […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]
