DLI plans educational sessions for every Clean Show and this year The Institute’s lineup includes several ways drycleaners can improve their livelihoods. From new perspectives, technologies and diversifications, DLI’s Clean Show education sessions will help you make better-informed business decisions. Join us for these sessions and get the most out of your trip to the Clean Show. All events will be held at the Ernest N. Morial Convention Center in New Orleans during the Clean Show.
Thursday, June 20
8:30 – 9:30 a.m.
No Bad Days: Positive Attitude is Everything
If you allow yourself to have a bad day, you LOSE! NO BAD DAYS is a philosophy and mind-set. Learn how to set your attitude up for success by rolling with the punches and finding opportunities where others see obstacles.
Friday, June 21
8:00 – 9:00 a.m.
What First Impression Does Your Website Make?
Does your website provide the same amazing experience people get when they walk in to your store? Can they find answers to their questions? Can they request or receive services after hours? Hear how to improve your website’s performance and impress your customers even when you are not around.
Friday, June 21
9:00 – 10:00 a.m.
Are Your Marketing Methods Changing with Your Clientele?
Hear how a successful cleaner has evolved his marketing techniques to attract the growing new wave of consumers. The reality is your customers are changing whether you are or not. So now is the time to future-proof your customer base.
Saturday, June 22
8:00 – 9:00 a.m.
Customer Service: Being Good is Not Good Enough
Customers expect the finest service and today’s market offers them plenty of choices for their clothing service needs. Wow them with service above and beyond their expectations to keep customers coming back for years to come.
Saturday, June 22
9:00 – 10:00 a.m.
Tips for Entering the Wash Dry Fold Market
In today’s economy, drycleaning isn’t enough. Customers expect you to offer a full spectrum of services. Diversification into wash-dry-fold is a natural fit for drycleaners. Hear how one expert is running a booming business in this growing service. Wash, Dry, Fold and Succeed!
Learn more about The Drycleaning & Laundry Institute at DLIonline.org.
