Presenting WinterFest Conference & Getting New Customers
The Drycleaning & Laundry Institute continues offering educational programs and networking opportunities. “Our goal, as always, is to give members more value than the cost of membership,” said Mary Scalco, DLI’s CEO. “Due to increases members are reporting in business, DLI will change our educational webinar schedule to two sessions each month. DLI will continue sharing weekly networking opportunities. We are still 100% focused on helping members communicate and grow,” she said.
January 2022 Program Schedule
DLI presents the following webinars and virtual training schedule for January 2022. All times are listed for the U.S. Eastern Time Zone.
January 19–21: WinterFest Expo 2022 – Virtual Three-Day Conference
• Wednesday, January 19
2 – 3:30 p.m. Looking at the Economic Landscape of Today and Forecasting Tomorrow
3:45 – 5: p.m. The industry’s Response to Once-in-a-Generation Challenges
• Thursday, January 20
2 – 3:15 p.m. Attracting & Managing the New Generation of Workforce
3:30 – 5 p.m. Taking Advantage of High Yield Marketing Approaches
5 – 7 p.m. Vendor Breakout Rooms
Meet the Vendors – attendees choose the rooms they want to visit
• Friday, January 21
2 – 3:15 p.m. The Best Culture Wins
3:30 – 4:30 p.m. Understanding the Opportunities the Future Holds
4:30 – 5 p.m. Fall Expo Recap and Closing Session – Using Your Fall Expo Resources
5 p.m. Cocktail Reception
Learn more at wwww.NEFAbricare.com or PDClean.org
Register at: https://tinyurl.com/jw2etkkp
January 26 – DLI Virtual Education Session
1 p.m. How to Determine Your Marketing Budget with Industry Marketing Coach Dave Coyle of Maverick Drycleaners
Peer-to-Peer Members-Only Zoom Calls
DLI continues to host weekly Peer-to-Peer Member Zoom meetings Tuesdays at 11:30 a.m. Eastern, in January. “Members learn how other cleaning business owners and operators are adapting to the changing business climate, share ideas, get answers to questions and even just vent,” Scalco said. “DLI’s doors are always open. All drycleaning business owners and operators are invited to participate in our programs and events by joining DLI.”
On Demand Video Library
Each week DLI adds recordings of the presentations to make them available to members who may have missed the live program. Members login to DLIonline.org and click the program to watch. DLI’s archive currently contains more than 100 videos in the following categories:
• Diversification
• Maintenance
• Management
• Marketing
• Production
• Finishing
• Stain Removal
• Business Sales and Acquisitions
Strength in Numbers
All professional drycleaning and laundry businesses are invited to join DLI and participate in these programs, access DLI’s on-demand training video library and enjoy the many benefits of DLI Membership. Call (800) 638-2627 or visit DLIonline.org/Membership for more information.
DLI exists to help member drycleaners succeed. Learn more at www.DLIonline.org
