Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. In September, DLI offers multiple events including a special presentation by marketing expert Brian Rashid on Video and AI Marketing for Drycleaners.
This month’s DLI events include Rashid’s marketing presentation, four weekly peer group meetings, a Virtual Stain Removal Course, a monthly Marketing Lab brainstorming session, an online tour of how to access membership benefits and the deadline for October’s Intro & Advanced courses at DLI’s School of Drycleaning Technology in Laurel, MD.
Feature Online Presentations Enlighten & Entertain
This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.
• September 11 – 1 p.m. Eastern: Video and AI Marketing for Drycleaners with Marketing Expert Brian Rashid
Since offering live monthly webinar programs five years ago, DLI has produced more than 150 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.
Virtual Stain Removal Course Provides Training Without Travel
Now in its fourth year, DLI’s Virtual Stain Removal Course offers drycleaners the opportunity to train staff without time away from the business and extra travel expenses. This seven-day course is a mix of live lectures, videos and hands-on activities. Classes are given in English and progress is monitored by a series of quizzes and exercises. There is a Final Exam at the end. A minimum of 70% of all the combined scores is required to pass the course. A certificate will be presented to all whom successfully complete the minimum score requirement.
September 10 – October 1, 2 1–3 p.m. Eastern: DLI’s Virtual Stain Removal Course
This course covers:
• Removing coffee, ink, grease and other stains from clothing.
• Identifying cotton, silk, polyester and other fabrics.
• Using bleaches without damaging the fabric color.
• Using specialty products such as digesters, amyl acetate and acetone in stain removal.
• Identifying fibers and fabric construction.
More information about all DLI courses is available at DLIonline.org/Education
Deadline for Fall Hands-On, In-Person Courses
The deadline to register for DLI’s Fall 2024 Courses is September 20. DLI’s Introduction to Drycleaning and Advanced Drycleaning Courses run October 6 – 10 and October 13 – 25. Discounted rates are available for students enrolling in both courses. The courses cover a comprehensive approach to all aspects of operating a successful drycleaning business with emphasis on production standards, achievable goals and delivering quality.
Hands-on courses are held on-site at DLI’s School of Drycleaning Technology where students practice on state-of-the-art equipment in the school’s Practical Instruction Area. Visit DLIonline.org/Education for complete course descriptions.
Additional Virtual Programs Keep Members Engaged
In addition to the live presentation on service levels, DLI will host its monthly Membership Open House program September 4. Not just for members, the interactive presentation provides a comprehensive overview of DLI’s benefits and services for all drycleaning professionals..
DLI’s Marketing Lab will bring cleaners together September 18 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.
• September 4 – 3 p.m. Eastern: DLI Membership Open House
All drycleaners are invited to take a tour of DLI’s extended array of money-saving benefits and services. DLI membership is not required to attend this meeting.
• September 18 – 3 p.m. Eastern: DLI’s Marketing Lab
All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you use social media to effectively communicate with customers?” Members will share sample marketing pieces.
Weekly Member Peer Meetings Keep Members Connected
Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts and tips.
• September 3, 10, 17 & 24– 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings
Members receive invitations to these meetings via email from DLI.
Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services and savings. Learn more at DLIonline.org/Membership or call (800) 638-2627 for more information.
DLI exists to help member drycleaners succeed. Learn more at DLIonline.org
