Primus Laundry Equipment Makes North American Debut

Cutting-edge equipment now available to U.S. and Canadian markets

Primus®, a globally recognized provider of innovative commercial laundry equipment, announced its products are now available to North American storeowners.

“Primus offers one of the most comprehensive product lines available, with cutting-edge technologies built into each and every machine,” said Mark Schram, North American sales manager for Primus. “We look forward to the even greater innovations ahead as Primus equipment continues to evolve, backed by Alliance Laundry Systems’ leadership and an accredited distribution network.”

Acquired by Alliance Laundry Systems (Alliance) in 2014, Primus offers a full-line of equipment for laundromats and on-premises laundry (OPL) environments. Flagship products include the manufacturer’s small chassis equipment and tumble dryers, hard mount washer-extractors and the exclusive vended soft mount washer-extractor line.

Across all segments, Primus is dedicated to developing durable, reliable products that use less water and energy, are easy to use and are more cost-effective than competitive models. Additionally, products meet quality standards in four categories: energy, ergonomics, ecology and design, to ensure customer requirements for durability and performance are satisfied.

While Primus makes its official North American debut this month, equipment had been previously sold in the U.S. and Canada for two decades under a supply agreement with another manufacturer. According to Schram, this is good news for storeowners, as a solid history of excellence is already in place, as well as capabilities to provide best-in-class Original Equipment Manufacturer (OEM) parts, service and support when replacing existing equipment.

“Primus is already recognized globally for bringing industry-leading efficiency and value to vended laundry owners,” adds Schram. “We’re pleased to now confidently provide this value to North American store owners under the Primus name.”

By partnering with Alliance, the leading global commercial laundry equipment provider, Primus is poised to provide North American storeowners with offerings only an industry leader can. This includes the convenience of Primus Finance and its creative and flexible finance programs tailored to the needs of each customer. Additionally, Alliance’s Customer One™ program gives storeowners access to second-to-none resources including laundry design and site selection expertise, Genuine – or OEM – Parts and dedicated sales and service personnel.

“The Primus and Alliance partnership is an extraordinary blend of two global leaders coming together to bring its distributors and customers unique equipment, unmatched expertise and industry-leading support not found anywhere else in the world,” said Schram.

For more information, call (920) 748-3121 or e-mail.