We live in a whole new world of marketing. Between the pandemic, social unrest and political turmoil, everyone is scrambling to redefine how to market their products and themselves. Social media has become a communication lifeline for businesses during the pandemic. This “new normal” has caused us to make major changes in marketing to customers […]
“One Last Chance, the Defining Year for the Planet” states Time magazine. “Historic SF Building to be Lifted 10-feet Due to Rising Sea Levels” states the San Francisco Chronicle. “New Data Shows an Extraordinary Rise in U.S. Coastal Flooding” says a NY Times article. “Great Lakes Water Temperatures are Blowing Away Records and Could Climb […]
It is important to consider that a recession and yes, a pandemic, can create disastrous results. It is also true these circumstances can open the door to new business opportunities. When the polyester/leisure suit phenomenon hit the market in the 1970’s, many in our industry were in despair as those materials do not require drycleaning. […]
