Its all in the list and it’s never been more so. Technology today and the means to deploy it have become extremely advanced. If you are using your point-of-sale only to price garments, write tickets and as an over glorified cash register, you are falling further and further behind every day. Point-of-sale systems for the […]
Tag: Marketing
DLI Members Find Strength in Unity
2021 Starts with Eight Live Webinars and Eight Peer-to-Peer Meetings “That which does not kill us makes us stronger,” is a time-tested adage fit for the current moment. The coronavirus pandemic’s impact on the drycleaning industry has been devastating. However, there is a bright side to everything. Members of the Drycleaning & Laundry Institute are […]
Long Tails and Search Intent
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]