Using Hashtags for Maximum Effect and Idea Sharing

DLI Offers New Learning Opportunities for Members

The Drycleaning & Laundry Institute offers a special one-hour webinar program on how drycleaners can enhance their social media posts with hashtags, plus four weekly member meetings in February. Rechelle Balanzat, of Juliette in New York City will present a webinar program on effective hashtags use to help members get the most out of their social media efforts. DLI’s weekly Peer-to-Peer meetings continue to help members stay connected and band together. For example, a recent meeting resulted in a successful campaign to convince the Los Angeles City Council to exclude drycleaning bags from a proposed single-use plastic bag ban.

February 2023 Live Webinar Program

DLI presents the following virtual training schedule for February 2023.
• February 22 – DLI Virtual Education Session
1 p.m. Eastern – Using Hashtags for Maximum Impact with Rechelle Balanzat, DLI member and owner of Juliette in New York City

Fostering Community

In addition to providing regular virtual learning opportunities, DLI continues hosting weekly Peer-to-Peer Member Zoom meetings every Tuesday at 11:30 a.m. Eastern in February to bring members together. “DLI believes in the value of peer-to-peer learning,” Scalco said. “Our weekly meetings are where DLI member cleaners share ideas and find ways to improve their businesses. Participants tell me they find these meetings very valuable, since both large and small operators share their experiences and learn from each other,” she said.

On-Demand Webinar Library

DLI’s online presentations distill difficult topics into easy-to-understand lessons members can use to improve their businesses. All webinars presented by DLI are archived in the Members Only section of, where members can find links several dozen recordings of previous programs. DLI began building its On-Demand Webinar Library in March 2020. Programs archived in the library cover the following categories and subtopics:
• Lockers
• Restoration
• Routes
• Shoe Repair
• Wash-Dry-Fold
• Wedding Gowns
• Tailoring
• Floor Mats
• Boilers
• Drycleaning Machines
• General Maintenance
• Business Strategies
• Customer Service
• Cybersecurity
• Hiring
• Sustainability
• Team Building
• 19 Presentations on Various Topics with Dave Coyle
of Maverick Drycleaners
• 15 Additional Marketing Webinars Covering General Topics
• Sweaters
• Velvet
• Winter Coats and Comforters
• Handling Linen Garments
• Pants and Coats Finishing Techniques
• Finishing Techniques for Golf Shirts, Shorts
and Neckties
Stain Removal
• Bleaching/Color Loss
• Delicate Fabrics
• Stain Removal Procedures in English and Spanish
Business Sales & Acquisitions
• Business Acquisitions
• Lease Negotiation

Strength in Numbers

“We remain 100% focused on helping members communicate and grow,” Scalco said. Members are invited to register for these free programs. “DLI’s doors are always open. All fabric care cleaning service providers are welcome to join DLI to gain access to these programs, membership benefits, services and savings.” Interest parties are invited to learn more at or call (800) 638-2627 for more information.

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