This month DLI Offers Six Live Webinars and Six Peer-to-Peer Meetings
Over the past several months the drycleaning industry has been turned upside down and shaken. Yesterday’s business model needs to adapt to the “new normal.” The Drycleaning & Laundry Institute adapted by going all-in on digital communications to connect and educate members.
“This Spring, when parts of the world were going into lockdown because of the virus, we determined the best way we could help members survive was to share as much information as possible through virtual meetings, webinars and training,” said DLI CEO Mary Scalco. “That’s when we really started running with this and we’re not going to stop, even after the pandemic ends.”
Communication is Essential
This March DLI began offering member peer-to-peer Zoom meetings twice each week. Members log into a meeting and discuss various topics, covering all aspects of the cleaning business and the current economic climate. “I get a great idea from every Zoom meeting I attend,” said Glen Gould, owner of Drycleaning Connection in Peachtree City, Georgia. “This isn’t a time to back out of memberships that can move you forward, this is a time you need to be paying attention,” he said. Gould joined DLI as a new member this year.
“You don’t have time to test every idea to see what works,” Gould said. “With DLI, you can ask your peers what works for them. Chances are someone has solved the very problem you’re facing. Their solution can save you time and money.”
“Learn from the best and build strong relationships from smart, friendly competitors,” said Michael Shader of Milt & Edie’s Drycleaners & Tailoring Center in Burbank, California. “There is always someone in our industry doing it better, faster, stronger and the DLI allows for a direct link to those resources.”
December 2020 Webinar Schedule
In addition to the twice-weekly Zoom meetings, DLI offers two webinars each week to help drycleaning business owners adapt and train employees.
DLI presents the following schedule of webinars and virtual training opportunities:
• Tuesday, Dec. 1 – How to Set Up a Business Facebook Page with Harry Kimmel and Rebecca Ferguson
• Wednesday, Dec. 2 – Tapping into the Holy Grail of Bedding with David Coyle
• Tuesday, Dec. 8 – How to Write a Press Release with Harry Kimmel
• Wednesday, Dec. 9 – Panel Discussion: Investing in Your Community
• Tuesday, Dec. 15 – Cleaning Holiday Essentials with Brian Johnson
• Wednesday, Dec. 16 – Building Your Brand with Brian Rashid
• Friday, Dec. 21 – Jan. 1 – Holiday Break
“DLI is helping us navigate unprecedented times,” said Rhonda Harrison Eysel, owner of Master Kleen Dry Cleaners in Columbus, Georgia. “The weekly webinars and conference calls provide much-needed guidance. The networking and professional relationships are also tremendous assets. The education and tools provided to each of us during these unprecedented times have truly been a Godsend.”
On Demand Video Library
DLI embraced the new normal and continues to offer opportunities for members to learn and share ideas. Members who miss a presentation can stream the recording on demand at DLIonline.org and share training videos with staff members. As of mid-November, DLI’s Educational Webinar Archive contained 38 webinar recordings covering wash-dry-fold, routes, finishing, diversifications, maintenance, marketing and more.
Join the Conversation
All professional drycleaning and laundry business owners are invited to join DLI and participate in these programs, access the video library and enjoy the many benefits of DLI Membership. Call (800) 638-2627 or visit DLIonline.org/Membership for more information.
DLI exists to help member drycleaners succeed.
