I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
We spend a lot of time talking about quality and cleanliness. We are always looking for new technology and a better faster computer. Social media- Face book and e-mails, texting. Upscale modern counters, delivery vans that knock your socks off. I find, however, that most of us ignore one of the most important tools in […]
Richard Ehrenreich retired as the MidAtlantic Association of Cleaners (MAC) Executive Director effective, July 1st, to semi-retire and focus on cleaner appraisals, brokerage and coaching/consulting clients on a more relaxed basis. The Drycleaning and Laundry Institute (DLI) will take over MAC’s Association Management. DLI has shared/joint drycleaner membership with strategic regional partners (like MAC) throughout […]
