These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]
And How To Get Someone Else To Pay For It! Do you have a newsletter? Chances are pretty good that you don’t. How do I know that? I had my assistant, Tucker, call 103 dry cleaners all over the USA and NOT one of them had a newsletter. I know dry cleaners that have newsletters […]
Is your dry cleaning business and life too complex and busy? Henry David Thoreau says: “Our life is frittered away by detail. An honest man has hardly a need to count more than his ten fingers, or in extreme cases he may add his ten toes, and lump the rest. Simplicity, simplicity, simplicity!” he […]
