Dry Cleaners Ruin Everything (for marketing)

I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]

Do You Need Help Selling or Valuing Your Dry Cleaner?

Richard Ehrenreich retired as the MidAtlantic Association of Cleaners (MAC) Executive Director effective, July 1st, to semi-retire and focus on cleaner appraisals, brokerage and coaching/consulting clients on a more relaxed basis. The Drycleaning and Laundry Institute (DLI) will take over MAC’s Association Management. DLI has shared/joint drycleaner membership with strategic regional partners (like MAC) throughout […]