Steve Cone, author of Steal These Ideas! Marketing Secrets That Will Make You a Star (2005) said, “The profession of marketing is at an all-time low because clients don’t want to take risks and really try to break out of the pack – which results in category advertising which all looks and sounds the same.” […]
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Word Environment Day, June 6th : By Kenney Slatten
Some of us in this industry will greet this with a wink and a nod, others will take it very seriously. Particularly, younger folks, or those new to the industry. The environment is important to us all. I cringe every time I see someone throw out trash on the highway. I fume when I see […]
Streaks, Swales And Itsy-Bitsy Fabric Pieces By: Kenney Slatten
Ah, the days of constant swales and streaking. Yep, those days are still here. No matter the solvent of your choice, you can expect streaks and swales from time to time. Countless NID/IFI/DLI & NCA bulletins have been written on this subject. As always, the answers are there for those who wish to commit to […]