Marketing is a mind-set based on your integrity and belief in your service. The way you market yourself causes a certain perception in the mind of the public which causes individuals to react to your message or ignore it. You are your business and no one can represent your values, work ethic and pride like […]
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Are We Really Moving Forward? By Kenney Slatten
Sometimes I wonder where we are heading in this industry. Not to be accused of being less than progressive, I write my comments carefully and with full understanding that we must move forward to survive. I question how forward we are really moving. Some things in this industry are pretty exciting if you have attended […]
Greeting… And Other Changes In Business – Everett Childers
To those who know me or have read my columns in another trade publication for the past twenty-two years, it is good to see you again. For those new to the industry, I greet you and tell you that this is a fun and exciting business to be in. Well, maybe not so fun right […]