WFI June Convention, Tradeshow, Auction and Fitzgerald Scholarship Golf Outing

Marketing Your Business with Simple Tools: Smart TV to be Given Away to a Lucky Cleaner

WFI hopes that you will be with us for dinner, so here is what’s lined up to give you the edge on marketing your business in 2014.

Jan Barlow, drycleaner, consultant and DLI Chair will present Seven Easy Steps To Profitability. As a successful drycleaner herself, she will share her own marketing tips for success. She has also been serving on the National Fire Code Revision Committee and will give us an on the fire code affecting drycleaners.

Social media and website expert Shane Fell of Top Floor consulting group will work with us on Improving The Success Of Your Website and what’s new in the world of social media related to marketing your business and services. Nearly every company has a website, but few have a winning web strategy. In this session we’ll explore what separates successful websites from average ones, with a focus on developing great content and user experience. In addition, we’ll discuss the latest trends and tactics with online search engines, focusing on tangible ways to increase your visibility on Google.

Suppliers to the industry will be on-hand with their exhibits to share their expertise on products and equipment. Our auction will feature a chance for a drycleaner to win a new Smart TV to be given away following the tradeshow.

Mark your calendars for June 25th – 26th as the annual WFI Convention, normally held in February or March, will move to June this year. WFI has joined the annual convention with the Fitzgerald Scholarship Golf Outing at the River Club in Mequon this year in an effort to improve both events for attendees.

The golf outing is a great beginning to this two-day event, fun abounds on the links and, of course,  in the clubhouse. The putting contest sponsored by Allied Drycleaner Insurance Program agent Matt Cruise, of Robertson, Ryan and Associates, provides $200 in prize money along with many other prizes to be given away.

The Hampton Inn nearby will serve as the host hotel. The Hampton Inn shuttle service is available to hotel guests for transportation to and from the River Club, if you make arrangements in advance with the hotel.

There may even be some celebrity auctioneers for the annual WFI Auction at this year’s summer event. The theme this year will be The All-American Auction, as Independence Day falls the following week. Please join WFI as we celebrate our freedom with a little fun, fellowship, food and firecrackers! Save June 25th – 26th on your calendar for the WFI Annual Convention, Trade Show,  Auction and Fitzgerald Scholarship Golf Classic.

For additional information contact Wisconsin Fabricare Institute at (414) 529-4707; or

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