Registration opened December 3 for the highly anticipated DL Expo West, taking place March 27–29, 2026, at the Irving Convention Center in Irving, Texas (Dallas area). Like last year’s event in Las Vegas, registration is free for all drycleaners and coin-op operators.
The keynote speaker this year is Ajay Prakash, Co-Founder and CEO of Rinse. You may have seen Rinse in the news lately for securing a $23 million investment from LG Electronics to transform the laundry industry. All cleaners will benefit from his presentation, “Perspectives on Growth and Innovation for Cleaners of All Sizes.” Ajay will share how cleaners can balance modern solutions with timeless principles like exceptional service, strategic upselling and smart expansion—offering practical takeaways on embracing change while staying grounded in what matters most: delighting customers, driving profitability and building a business that lasts.
Attendees will also learn “Practical AI in the Dry Cleaning Industry (Without the Hype), from Dale Pedzinski of Extract LLC. Industry heavy hitter Dave Coyle, of Maverick Drycleaners, will present “Cleaning Up Your Bottom Line: Revenue Strategies that Drive Profit” and Brian Wallace with the Coin Laundry Association will present “Five Trends Driving Growth of the WDF & Laundry Service.”
The Westin Irving Convention Center at Las Colinas will serve as the host hotel, conveniently located next to the convention center. A special hotel rate of $189/night for convention attendees and exhibitors is only available through March 10th on the DL Expo West website.
Close to 70 exhibit booth spaces have already been sold and the planning committee expects 900 cleaners to attend – similar to last year’s strong turnout. Exhibit booths are still available. See the current exhibitor list and floorplan at www.dlexpo.org/dl-expo-west/ or contact Leslie Schaeffer at leslie@bpscommunications.com.
The DL Expo West is proudly produced by the Southwest Drycleaners Association and the California Cleaners Association. For additional information, please visit www.dlexpo.org/dl-expo-west or contact the Southwest Drycleaners Association at (512) 873-8195 or staff@sda-dryclean.com.
