Schedule Also Includes Maintenance Instruction, Marketing Masterclass, Welcome Reception and Weekly Virtual Peer-to-Peer Meetings
The Drycleaning & Laundry Institute (DLI) and its regional partner associations continue offering meetings, webinars, workshops and networking events this December. Industry professionals are invited to connect, learn and grow their businesses.
Member Virtual Reception & Orientation
December 3 – 3 p.m. Eastern
New and experienced DLI members are encouraged to attend this interactive session showcasing the many powerful resources and benefits of DLI membership. Receptions are open to all garment care professionals who are considering DLI membership. All inquires are welcome.
Featured Monthly Webinar
December 10 at 1 p.m. Eastern DLI presents “Generations of Clean: What Drycleaners Need to Know About the Next Generation of Consumers” with Katey Kratz of Safety and Environmental Compliance Consultants and co-Executive Director of the Heartland Fabricare Association. This program will offer a data-driven look at how drycleaners can better understand—and reach—the next wave of consumers. Drawing from recent survey responses and hundreds of social media interactions, Kratz will highlight how attitudes toward drycleaning have shifted dramatically across generations and what businesses can do to adapt.
Marketing Masterclass
DLI’s Marketing Masterclass returns December 18. All DLI members are invited to attend this program. Marketing Masterclass consists of a series of monthly webinars designed to explore various marketing topics. Each standalone program lasts one hour and includes a guest speaker’s presentation with a question-and-answer session at the end. Recent topics included a program on effective discounting by Wash Respess of Southside Cleaners in Lakeland, Florida and Dry Cleaning Advisors, using trigger-based marketing tactics with Tony Hadad with SMRT Systems and Finding Your Brand Voice with Ken Sandy with Dryy in Washington, D.C. and Rechelle Balanzat with JULIETTE in New York City.
Weekly Peer Networking Meetings
Every Tuesday – 11:30 a.m. Eastern
DLI’s weekly Peer-To-Peer meetings offer a platform for members to share experiences, challenges and creative solutions in a supportive environment. All members are invited to attend these networking events to meet new contacts and talk shop.
Regional Events
DLI encourages all drycleaning industry professionals to engage with regional events tailored specifically to their local markets. All DLI members are invited to participate in all of DLI’s regional partner events. Contact the hosting regional associations directly for further details and registration information.
MAC Maintenance Masterclass
December 4 – 1 p.m. Eastern
The Mid-Atlantic Association of Cleaners (MAC) will hold its popular maintenance-focused webinar, offering valuable insights and practical tips for equipment maintenance.
Visit MACassociation.org for more information.
Dedicated to Member Success
The Drycleaning & Laundry Institute (DLI) offers drycleaning business professionals unparalleled resources, tools and networking opportunities to foster success and industry leadership. More information is available at DLIonline.org/Membership or (800) 638-2627.
