Virtual Basic Stain Removal Course Starts February 17th
The Drycleaning & Laundry Institute (DLI) and its regional partners are kicking off 2026 with a month of skill-building programs, expert-led webinars and high-value networking opportunities designed to help garment care professionals sharpen their operations, improve customer experience and boost business performance.
Featured Monthly Webinar February 25 How to Attract Media Attention
DLI’s February Featured Webinar, “How to Attract Media Attention,” led by Ray Kroner of Kroner Cleaners in Cincinnati and Harry A. Kimmel III, DLI’s Communications Director, will help participants develop press releases and events to raise their profile with local media outlets.
Next Virtual Basic Stain Removal Course Starts February 17
Enrollment closes January 30 for DLI’s next Virtual Basic Stain Removal Course. The course gives staff hands-on experience with techniques and processes to improve cleaning results, reduce re-cleans and build staff confidence on the spotting board. Students receive a set of sample stains and follow along live with DLI’s expert instructor.
Participants will learn how to:
• Identify stains quickly and choose the correct removal method
• Apply spotting chemicals safely and effectively
• Use tools and equipment for maximum cleaning success
• Avoid common mistakes that lead to damage or customer complaints
• Improve first-time quality and reduce workflow slowdowns
This course is ideal for new technicians, experienced staff, or any team member looking to strengthen quality control and customer satisfaction.
Member Virtual Reception & Orientation February 4
Discover Resources That Save Time, Improve Quality and Support Growth
New and longtime DLI members are invited to this interactive orientation, where participants learn how to maximize their membership and take advantage of DLI’s most impactful tools. Attendees walk away knowing exactly where to find technical help, marketing support, training programs and business resources that make day-to-day operations easier and more efficient.
Marketing Masterclass February 19 Actionable Marketing Moves to Build Brand Voice and Attract More Customers
DLI’s popular Marketing Masterclass series returns with insights owners can put to work immediately. Each one-hour session breaks down practical strategies to help cleaners improve visibility, strengthen customer relationships and increase revenue.
Recent sessions explored:
• how to define your target customer
• trigger-based marketing automation to keep customers engaged
• building a stronger brand voice across modern channels
Weekly Peer Networking Meetings Every Tuesday – 11:30 a.m. Eastern Collaborate, Problem-Solve and Connect with Industry Peers
DLI’s weekly Peer-to-Peer meetings create a supportive space for members to share challenges, exchange innovative ideas and gain fresh perspectives from fellow operators. These sessions help cleaners strengthen their professional network while discovering solutions that improve production, customer service and profitability.
Regional Events: Opportunities Tailored to Local Needs
DLI encourages members to explore upcoming events provided by regional partner associations. These meetings help cleaners connect with nearby professionals and learn about market-specific insights, updates and opportunities that directly impact their businesses.
• NCALC 2026 Winter Meeting January 30 – February 1
The North Carolina Association of Launderers and Cleaners presents professional networking, educational sessions, governance (board & committees) and social functions.
For details see https://ncalc.org/events
• NEFA/SEFA Seminar At Sea February 23 – 27
The NorthEast Fabricare Association and the South Eastern Fabricare Association are joining forces to provide a five day, four night cruise with a presentation by Tarik Jackson. Call Peter Blake at (617) 791-0128 for details.
Dedicated to Member Success
DLI provides drycleaning professionals with unmatched training, technical expertise, business support and networking opportunities to help them stay competitive and build long-term success. Learn more at DLIonline.org/Membership or call (800) 638-2627.
