DLI will host its monthly Membership Orientation programs November 6. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.
DLI’s Marketing Lab will bring cleaners together November 20 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, using additional services, and how members are using Google ads to promote their businesses.
• November 6 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation
All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.
• November 20 – 3 p.m. Eastern: DLI’s Marketing Lab
All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you get customers to use more existing services?” Members will share sample marketing pieces.
Weekly Member Peer Meetings Keep Members Connected
Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts and tips.
• November 5, 12, 19, & 26 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings
Members receive invitations to these meetings via email from DLI.
Regional Association Programs Bring Cleaners Together
DLI’s expansive network of regional associations present the following events:
• November 2 – 3 — NEFA ProfitFest ‘24:
Professionalism in Every Fiber
North East Fabricare Association
Marlborough, Massachusetts
Details: nefabricare.com
• November 23–24 – Canadian Fabricare Association’s CleanExpo24
Canada’s largest drycleaning expo takes place in Toronto featuring more than 35 manufacturers and distributors, live equipment demonstrations, educational speakers, breakout sessioins and networking opportunities. More information is available at cleanexpo.ca
Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services and savings. Learn more at DLIonline.org/Membership or call (800) 638-2627 for more information.
