Only change is constant – yet once again change has struck – big time. In the words of the late Tall Thin Duke, David Bowie…Ch-Ch-Ch-changes… As if Twitter hasn’t been through enough, with Elon Musk shelling out 44 billion dollars to acquire it, then promptly starting to make changes. Then we witnessed the rise of […]
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Marketing KPI Series – Part Three – YTD Dollars and CLV
Pretty much every point-of-sale system tracks and records each customer’s Year To Date dollars spent with you in your dry cleaning shop, and some will go a little further and will include recording all the money a customer has spent with you over the years they have been doing business with you. Both metrics are […]
Marketing KPI Key Performance Indicators Series – Part One
Define “A Customer” KPI’s (Key Performance Indicators) are basically numbers. You simply have to know and follow certain numbers because they can be very informative and telling. Key Performance Indicators can act as a dashboard informing you how certain parts of your business is performing. You are likely familiar with some basic KPI’s (Key Performance […]