Yes, seriously, have you ever tried to be your own customer? Why? Because, it’s an enlightening experience. Recently, I’ve tried conducting business with various companies here in the city in which I live, and the experience has been, well, less than satisfactory. My experience was so bad that I thought that I had to try […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Advertising Fails
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half’ – John Wannamaker That quote that makes one stop and think, doesn’t it? I’m thinking, ‘Only half?’ Yes, really, ONLY half???!!! Only wasting half of a budget on advertising that failed could be construed as lucky, fortunate, and […]
Hacked…Part Two
Hacked…Part Two: With online activities being such a vital part of your interaction with potential and current customers, a major part of your communication methods, and a significant portion of your marketing efforts, the security of your website, social media and email accounts is vital. Since writing my last article, a majority of my time […]