I just returned from the very enjoyable Fabricare 2012 put on by the California Cleaners Association in Long Beach, California. The weather was traditionally pleasant and the company even better. I always enjoy visiting with my friends and hanging out in the Cleaner & Launderer booth. You might call it a reunion of sorts. I […]
Search Results for: DLI
Use three step letters to sell your dry cleaning delivery service By: Greg Colosi
Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
Fabricare 2012 is Educational and Historical By: Kenney Slatten
For those around my age, do you remember “be there or be square” clique? Yep, so it is with the grand California show in July, Fabricare 2012. Always considered, along with the SDA show, to be among the best, CFI as it was known at the time, always put on great shows. We still do. […]