In the early 1980s, I went to work for Henderson Insurance Agency. They specialized, as they do now, in insuring dry cleaners. At that time, men dominated the dry cleaning industry. All meetings or seminars I attended, I found myself to be one of the few women there. That world changed for me when I […]
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Is Procrastination Keeping You In Debt? By: Allan Katz
Without an ongoing marketing effort that creates a constant stream of qualified customers who buy over and over again, your business might be in jeopardy. Because they’re putting out fires, doing paperwork or running machinery, many dry cleaning owners put marketing on the back burner for several reasons. They claim they don’t have time to […]
Are The Risks of Marketing Worth It? By: Allan Katz
Steve Cone, author of Steal These Ideas! Marketing Secrets That Will Make You a Star (2005) said, “The profession of marketing is at an all-time low because clients don’t want to take risks and really try to break out of the pack – which results in category advertising which all looks and sounds the same.” […]