Drycleaning & Laundry Institute Offers Second Customer Service Excellence Course After First Quickly Sells Out

DLI & Regional Affiliates Host 13 In-Person and Virtual Events This Month

The Drycleaning & Laundry Institute immediately offered a second installment of its all-new Customer Service Excellence Virtual Course after the initial course sold out in 13 days. Coincidentally, it is just one of a combined 13 in-person and virtual events DLI and its regional affiliate associations will host this month.

This month’s events include the all-new virtual customer service course added by popular demand, two in-person drycleaning courses, two online educational presentations, four weekly peer group meetings, two regional educational events featuring educational and networking opportunities, one Marketing Lab brainstorming session and one Orientation program for all members. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

New Customer Service Excellence Course Sells Out in 13 Days

Last month DLI launched its first-ever Virtual Customer Service Excellence Course featuring Jennifer Whitmarsh of Snappy Drycleaning and The Route Pros. Because the February installment of this course sold out in less than two weeks after announcing it, DLI worked with Whitmarsh to add a second installment this month.

• March 5th, 7th and 12th – 1 – 3 p.m. Eastern: DLI’s Customer Service Excellence Virtual Course featuring Jennifer Whitmarsh of Snappy Drycleaning & The Route Pros

Students will learn how to create raving fans by confidently managing customer issues and gain insights into industry best practices.

More information about all DLI courses is available at DLIonline.org/Education

On-Site Drycleaning Courses Educate and Elevate

DLI’s School of Drycleaning Technology is the ultimate destination for professionals who seek to advance their expertise and stay ahead in the industry. DLI presents two in-person, on-site courses this month. DLIs’ school is now in its 97th year of educating drycleaning personnel, managers and business owners.

• March 4th – 8th: DLI’s Five-Day Introduction to Drycleaning Course

Suited for experienced individuals or those who are new to the industry.

• March 11th – 22nd: Ten-Day Advanced Drycleaning Course

For individuals who have completed the Introduction to Drycleaning Course or have hands-on production experience and knowledge of basic stain removal and finishing techniques.

These courses are designed to run together as DLI’s 15-Day General Drycleaning Course. Scholarships are available for these courses, inquire at Education@DLIonline.org. Detailed information on all DLI courses is available at DLIonline.org/Education

Featured Online Presentations Enlighten & Entertain

This month’s web presentations focus on looking at the economy ahead and offering multiple service levels to customers.

DLI’s *Not Boring* “2024 Economic Forecast” web presentation by economist Chris Kuehl was moved to March 6th at 1 p.m. Eastern. Kuehl is known for his entertaining and informative look at economic concerns. While every crystal ball is foggy, Kuehl is well-informed and able to share economic data in enlightening and light-hearted ways.

In recent years, many clothing care professionals expanded their levels of service for customers. To help drycleaners consider the possibility of introducing multiple service levels, DLI presents “Exploring Multiple Service Levels in Drycleaning” a live online presentation March 27th at 1 p.m. Eastern on Zoom. Attendees will learn from several drycleaners who integrated multiple levels of service into their business strategy.

• March 6th – 1 p.m. Eastern: *Not Boring* 2024 Economic Forecast with Economist Chris Kuehl

• March 27th – 1 p.m. Eastern: Multiple Service Levels – Your New Business Model?

Since offering live monthly webinar programs in March 2020, DLI has recorded and stored more than 150 presentations in its Online Webinar Library covering marketing, management, diversifications and more aspects of running a successful drycleaning business. Full access to all the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to the live presentation on service levels, DLI will host its monthly Membership Orientation program March 6. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.

DLI’s Marketing Lab will bring cleaners together March 20 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.

• March 6th – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

• March 20th – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion.

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts and tips.

• March 6th, 13th, 20th and 27th – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

Regional Association Programs Bring Cleaners Together

DLI’s expansive network of regional associations present the following events:

March 8th and 9th – Joint Board Meeting hosted by the Southwest Drycleaners Association (SDA) & South Eastern Fabricare Association (SEFA) SOLD OUT

Hotel Indigo French Quarter, New Orleans, Louisiana

Free for drycleaners and will feature “Creating a Contagious Business Culture,” a seminar by Jason Loeb of Sudsies. Mike Nesbit of Nesbit Consulting will present “Diversify or Die: Unveiling the Vision of Increased Piece Counts.”

• March 23 – Midwest Drycleaning & Laundry Institute (MWDLI) Indy Hanger & MWDLI Open House

Indy Hanger, Indianapolis, Indiana

Includes two professional stain removal seminars, live Indy Hanger Manufacturing Tour, tabletop exhibits by industry vendors and complementary lunch.

Strength in Numbers

DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services and savings. Learn more at DLIonline.org/Membership or call (800) 638-2627 for more information.

DLI exists to help member drycleaners succeed.

Learn more at DLIonline.org

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