Alexander Seitz, President of Seitz North America and parent company, Seitz GmbH has named Frank Briercheck as National Director of Marketing and Development. Briercheck brings nearly 30 years of industry experience to the table. He has owned and operated cleaners, including dry stores, routes, restoration and formal wear rental in Florida for15 years. Later he was Director of Marketing with Phenix Supply and promoted to Director of Sales and Marketing, a position held for nearly 12 years including time post acquisition of Phenix by FabriClean Supply. The last three years, Frank was a sales rep for Laundry Pro of Florida building coin laundries, selling OPL equipment and wet cleaning systems. Briercheck additionally has been a motivational speaker and has held both private and public discussions on Customer Service and Brand Recognition. Briercheck served and hopes to continue as a board member of South Eastern Fabricare Association (SEFA) which he has held since 2011.
“We are excited about this opportunity and the knowledge Frank brings to the table,” said Kurt Wickiser, V.P. of Seitz North America. As Seitz Director of Marketing and Development, he will be responsible for the growth of solvent products, wet cleaning and new markets in the North America Region. Briercheck stated “I am proud of our industry and hope to be part of the direction it will evolve into,” he continued, “Like it or not, dry cleaning changed in the 1970’s with polyester. It changed in the late 2000’s with both the economic crash of 2009 and casual wear and it will absolutely change post Covid-19. We will need to do things different, much different, in this era and for the next generation of customers. I see the evolution of easy, fast and laundry as the new frontier and we will be there with our customers all the way. As others pull back, Seitz will push forward and be better than ever.”