It is amazing to think that this year is almost over. It seems as if the current year has just begun and yet, here we are, getting ready to change our calendars again. And although some things improved this year, let’s face it, business conditions could still be a whole lot better for many of […]
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Marketing On The Cheap
As I look back on my involvement in the dry cleaning business, I am somewhat taken back by the reluctance of many in our industry to make the effort to market their services. I remember when I started in this profession, I believed that if I just got good enough at providing my clients with […]
Should Dry Cleaners Bother With Facebook?
Recently, a dry cleaner asked me: ‘Should dry cleaners bother with Facebook, do you think it has actually brought in any significant amount of business for your clients?’ What an excellent couple of questions! This cleaner has been frustrated with all the changes going on with Facebook (yes there have been even MORE changes in […]