Recently, a dry cleaner asked me: ‘Should dry cleaners bother with Facebook, do you think it has actually brought in any significant amount of business for your clients?’ What an excellent couple of questions! This cleaner has been frustrated with all the changes going on with Facebook (yes there have been even MORE changes in […]
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half’ – John Wannamaker That quote that makes one stop and think, doesn’t it? I’m thinking, ‘Only half?’ Yes, really, ONLY half???!!! Only wasting half of a budget on advertising that failed could be construed as lucky, fortunate, and […]
Hacked…Part Two: With online activities being such a vital part of your interaction with potential and current customers, a major part of your communication methods, and a significant portion of your marketing efforts, the security of your website, social media and email accounts is vital. Since writing my last article, a majority of my time […]
