I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
Henry W. D Parker has been a private consultant to the drycleaning industry since 1993, with an emphasis on Federal regulations that relate to labor, and many EPA requirements that apply to the laundry and drycleaning industry. Holding a BS / Marketing degree, Parker spent over thirty years in the Petroleum/Petrochemical industry in refineries, gas […]
Current Position: George Archibald is the Executive Director of the California Cleaners Association (CCA), a post he was appointed to in September 2015. About the CCA: CCA is the statewide, professional trade association for California’s best dry cleaners and the companies who serve them. Affiliated with the Drycleaning & Laundry Institute (DLI), CCA is part […]
