The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
High turnover is a costly management problem which includes expensive training and lost productivity. Victor Lipman, author of the book, The Type B Manager: Leading Successfully in a Type A World observes “total costs are often estimated from a third of annual salary to numerous multiples of salary for executive positions. As anyone who has […]
Proving The Test Of Time… And The Sharks Wrong! Armed with only some loudly colored, crazy-looking prototypes, ex-entertainment industry couple Jennie Nigrosh & Rick Siegel sheepishly used the 2008 Fabricare Show to introduce themselves and The Green Garmento® to the dry cleaning and laundry communities. “We really weren’t sure how well received our reusable dry […]
