SEFA Show Set For June


The South Eastern Fabricare Association show has already sold over 125 booths representing more than 70 companies for its upcoming Southern DryCleaners and Launderers Show.

This year, entrance to the exhibit hall is free, so attendees can enjoy complete access to all of the cleaning equipment, supplies and services that comprise the pinnacle of everything the industry has to offer.

The convention will take place from June 20 to 22 at the Prime F. Osborn III Convention Center located in Jacksonville, Florida.

There will be a cocktail reception and a special preview  of the exhibit hall for all attendees from 6 to 8 p.m. on Friday. The hall officially opens on Saturday from 10 a.m. to 5 p.m. and will be open from 10 a.m. to 4 p.m. on Sunday.

Also on Friday will be a special educational program at the Hyatt Regency Riverfront presented by Christopher White, executive director of America’s Best Cleaners.

White, who has over 25 years of drycleaning industry experience, will offer advice to plant owners and managers with “Capitalizing on Human Interaction” from 1 to 4 p.m. The session will emphasize how cleaners can build a profitable brand through strong human interactions in all aspects of their business.

The cost for the program is $65 for members and $125 for non-members.

More informative seminars are planned for Saturday morning, beginning with “Successful Management Strategies” at 8:45 in the morning. Speaker Diana Vollmer, managing director at Methods for Management, will unveil the mystery of peer-to-peer groups.

Afterward, DLI Director of Education and Analysis Brian Johnson will offer “Quick Fixes for Common Problems” at 10 a.m. The session will take a look at practical, easy solutions to implement for issues that plague drycleaning plants all the way from the front counter to the back in production.

Johnson will offer a second part of the program at 1 p.m. on the exhibit floor.

Also on Saturday afternoon, Sandy Seay, chairman of Seay Management Consultants, a full-service human resource management and labor relations consulting firm.

His session on “Human Resources Flashpoints” will look at how what’s logical isn’t always what’s legal when it comes to hiring the right employee or firing the wrong one.

On Sunday morning, “Route Pro” James Peuster will be present at 8:45 a.m. for a “Fresh Look at Competing and Winning in the Delivery Marketplace” to help cleaners drive their route sales and recapture lost market share.

Next up will be Christopher White for a 10 a.m. program on “Customer Service Representatives to Superstar,” explaining how to develop an exceptional experience by catering to the specific needs of your customers.

In the afternoon, Jimmy Goulet of Steiner Atlantic will explore “Maintenance Solutions” on the show floor.

The cost to attend either the Saturday or Sunday morning seminars is $30 per person per day.

It costs another $15 to attend the Saturday reception from 6 to 9 p.m.

Attendees may prefer to sign up for the full registration package which includes admission to everything. The cost is $55 per person. Non-exhibiting allied trades must pay $300 each.

Hotel rooms are available at the Hyatt Regency Jacksonville Riverfront at 225 East Coastline Dr. To sign up, visit SEFA’s website at and click on the “Hotel Registration — Hyatt Regency” link on the SLDS page.

From that portal, cleaners may also sign up for the show or access information on everything from educational topics, the show’s schedule and a detailed floor plan. Information on the show can also be obtained by calling (215) 830-8467.


Leave a Reply