2023 Marketing Plan and Idea Sharing Webinar

New Year Brings New Learning Opportunities for Members

The Drycleaning & Laundry Institute offers a special one-hour webinar program on how drycleaners can plan their 2023 marketing efforts, plus five weekly member meetings in January. Dave Coyle, industry marketing coach with Maverick Drycleaners will present “Optimize Your Profits in 2023” to help members get the most out of their marketing efforts. DLI’s weekly Peer-to-Peer meetings continue to help members stay connected and band together. For example, a meeting this fall resulted in a successful campaign to convince the Los Angeles City Council to exclude drycleaning bags from a proposed single-use plastic bag ban.

January 2023 Live Webinar Program

DLI presents the following virtual training schedule for January 2023.

• January 18 – DLI Virtual Education Session

1 p.m. Eastern – Optimize Your Profits in 2023 featuring Marketing Coach Dave Coyle of Maverick Drycleaners

Fostering Community

In addition to providing regular virtual learning opportunities, DLI continues hosting weekly Peer-to-Peer Member Zoom meetings every Tuesday at 11:30 a.m. Eastern in January to bring members together. “DLI believes in the value of peer-to-peer learning,” Scalco said. “Our weekly meetings are where DLI member cleaners share ideas and find ways to improve their businesses. Participants tell me they find these meetings very valuable, since both large and small operators share their experiences and learn from each other,” she said.

On-Demand Webinar Library

DLI’s online presentations distill difficult topics into easy-to-understand lessons members can use to improve their businesses. All webinars presented by DLI are archived in the Members Only section of DLIonline.org, where members can find links to several dozen recordings of previous programs. DLI began building its On-Demand Webinar Library in March 2020. Programs archived in the library cover the following categories and subtopics:


• Lockers

• Restoration

• Routes

• Shoe Repair

• Wash-Dry-Fold

• Wedding Gowns

• Tailoring

• Floor Mats


• Boilers

• Drycleaning Machines

• General Maintenance


• Business Strategies

• Customer Service

• Cybersecurity

• Hiring


• Sustainability

• Team Building


• 19 Presentations on Various Topics with Dave Coyle of Maverick Drycleaners

• 15 Additional Marketing Webinars Covering General Topics


• Sweaters

• Velvet

• Winter Coats and Comforters

• Handling Linen Garments


• Pants and Coats Finishing Techniques

• Finishing Techniques for Golf Shirts, Shorts and Neckties

Stain Removal

• Bleaching/Color Loss

• Delicate Fabrics

• Stain Removal Procedures in English and Spanish

Business Sales & Acquisitions

• Business Acquisitions

• Lease Negotiation

Strength in Numbers

“We remain 100% focused on helping members communicate and grow,” Scalco said. Members are invited to register for these free programs. “DLI’s doors are always open. All fabric care cleaning service providers are welcome to join DLI to gain access to these programs, membership benefits, services and savings.” Interested parties are invited to learn more at DLIonline.org/join, or call (800) 638-2627 for more information.

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