Define “A Customer” KPI’s (Key Performance Indicators) are basically numbers. You simply have to know and follow certain numbers because they can be very informative and telling. Key Performance Indicators can act as a dashboard informing you how certain parts of your business is performing. You are likely familiar with some basic KPI’s (Key Performance […]
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The Truth With Word Of Mouth
Perhaps it was you who came up to me at a convention, a reception, or a drycleaning meeting and said: “I don’t pay anything to do advertising because I rely on my customers and word of mouth to do all my promoting and marketing for me’. Certainly, satisfied customers are the lifeblood of any business, […]
The One Legged Social Media And Communications Stool
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]