Poor customer service can haunt you for years to come, especially if you don’t stay laser focused and strategic. With the Halloween holiday coming up it’s perfect timing to share how poor customer service can leave you with the hairs standing up on the back of your neck.
Customer Haunting: Poor customer service can leave customers feeling like they’ve encountered a haunted house of frustration and dissatisfaction. If you do not review procedures and processes, it will leave your customers on edge waiting for that next scare in service to come.
Ghostly Customer Churn: Just like spirits disappearing into the night, customers who have a poor experience are more likely to vanish from your business, causing customer churn. Remember, getting new customers is needed… but retaining them is key.
Cursed Reputation: Poor customer service can cast a dark spell on a company’s reputation, spreading negativity and gloom. Our customers will be heading out trick-or-treating with friends and family… a bad experience will be talked about more than the bad candy.
Eerie Lost Revenue: Like a witch’s curse, poor customer service can directly impact a company’s revenue, draining it like a vampire’s bite. With all the expenses that go into running a business, no one or company can afford to be bit by a vampire. Hang your garlic up and take a dive into your numbers.
Haunted Online Presence: Negative customer experiences can haunt a company’s online presence, with disgruntled customers sharing their horror stories on social media. In today’s world it is far too easy to leave a negative review or publicly share a poor experience regardless of validity. What’s worse is if there is validity… and it’s shared. Share the values and vision of the company in your team meetings to make sure your company isn’t haunted.
Team Member Mischief: Dealing with the fallout of poor customer service can lead to team member burnout and morale as low as a zombie’s energy level. Instead of walking around aimlessly and going through the motions focus on creating an experience for the customers that will also allow team members to shine.
Witch Hunts and Legal Woes: In some cases, poor customer service can lead to witch hunts of lawsuits and regulatory trouble. Stay far, far away.
Missed Potion Ingredients: Neglecting customer feedback means missing out on valuable ingredients for your success potion. Create a communication cadence with your customers to collect that very important feedback. Remember, silence isn’t bliss.
Cursed Loyalty: Poor customer service can cast a dark shadow on customer loyalty, making it easier for competitors to steal your customers like a witch stealing souls. Customers choose you. Not the other way around.
In summary, poor customer service can have chilling consequences for businesses, from ghostly customer churn to cursed reputations. It’s essential for businesses to ward off these spooky effects by providing excellent customer service. Think about your business… are you getting more trick or treats this Halloween?
Jennifer Whitmarsh has over 18 years experience in the dry cleaning industry. From working the front counter and developing delivery routes, to Chief Experience Officer and co-owning a dry cleaner in the Buffalo, New York area. Her expertise spans throughout all departments. She specializes in developing team members that create a culture full of dedicated employees. She has brought her skills of developing people to the industry known Route Pro team.
