What Is Your Irresistible Offer? First Of All…What Is An Irresistible Offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention […]
Month: February 2012
Guess Who Is Inspecting Now? – Jackie Smith
Over the last few years, as small business owners, we have found many governmental agencies rearing their heads in the quest of any additional revenue they can find. We have been inspected by city, county and state entities that we may not even know existed. The Occupational Safety and Health Administration (OSHA or CAL/OSHA) usually […]
Are We Really Moving Forward? By Kenney Slatten
Sometimes I wonder where we are heading in this industry. Not to be accused of being less than progressive, I write my comments carefully and with full understanding that we must move forward to survive. I question how forward we are really moving. Some things in this industry are pretty exciting if you have attended […]