You may remember I wrote an article on hats about 16 months ago. My passion for hats has not subsided. One of the few good things about “progress” is that I know history repeats itself. That means what others have discarded as old and fuddy-duddy will make its mark again, someday. Newer is not always […]
Month: March 2019
How Can You Tell If Social Media Is Working
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
What Should Be In A Personnel File?
Over the years, I have spoken to hundreds of small business owners. I have been surprised how many of them do not have adequate personnel files for their employees. Some have an application, many do not even have that! Why Have A Personnel File? This file is a track record of important paperwork for your […]