Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
Month: July 2012
Three Pieces By: Everett Childers
Communications In a more gentle time, people would actually talk to one another, face-to-face, and even have a little respect for others. I saw a sign the other day that urged people to get their faces out of their cell phones and watch where they are going. The same could be true for other electronic […]
Using Conceptual Site Models To Direct Investigations And Cleanups By: Steve Henshaw
In the early 1980’s, when the field of environmental consulting was just starting, the United States Congress was busy developing guidance documents to direct how site investigations and cleanup would be conducted. The science was new and there wasn’t a lot of data to draw from with respect to how chemicals “behaved” in the subsurface. […]