Most business owners, dry cleaner owners included, don’t have the foggiest idea where their new customers come from. You might be asking, “Why do I need to know this Greg?” You don’t need to know it, but if you do know where they’re coming from, you could get lots more from the same place and […]
Author: Justin Wente
The Fine Art Of Customer Retention By: Allan J. Katz
The dry cleaning customer landscape is changing. Usage today is more determined by a customer’s occupation than his grooming preferences. The profile of the ideal dry cleaning consumer may be drifting away from your store’s center of influence and slowly leaving your market. Do you move, start a pick-up service or meet the customer’s needs […]
Condensation 101- Don’t lose your cool By: Bruce Grossman
Last month I needed to segue into distillation to provide the foundation for this month’s article on condensation. When we speak of condensation the condensed liquids involved will be water and some type of dry cleaning solvent. Condensing a vapor to a liquid can be accomplished by two methods. 1. Cooling a vapor, 2. Pressurizing […]