Is there anyone among us who could have even come close to predicting the events of the past couple of years? I know we try to plan for things that could go wrong but, come on, who in their right mind would have expected the events we have endured? Covid, lockdowns, labor shortages, world unrest, […]
Author: Steve Thompson
Is Email Dead or Are You Sending Dead Emails?
As I am writing this article, I am also developing my marketing calendar for the new year. I am often amazed at the time, money and effort we devote to communicating with current and prospective clients to ensure our place in the marketplace and to facilitate our continued growth. Our marketing plan for this year […]
Marketing On The Cheap
As I look back on my involvement in the dry cleaning business, I am somewhat taken back by the reluctance of many in our industry to make the effort to market their services. I remember when I started in this profession, I believed that if I just got good enough at providing my clients with […]