I just returned from the very enjoyable Fabricare 2012 put on by the California Cleaners Association in Long Beach, California. The weather was traditionally pleasant and the company even better. I always enjoy visiting with my friends and hanging out in the Cleaner & Launderer booth. You might call it a reunion of sorts. I […]
Category: Business
Do You Track Where Your New Customers Come From? By: Greg Colosi
Most business owners, dry cleaner owners included, don’t have the foggiest idea where their new customers come from. You might be asking, “Why do I need to know this Greg?” You don’t need to know it, but if you do know where they’re coming from, you could get lots more from the same place and […]
Use three step letters to sell your dry cleaning delivery service By: Greg Colosi
Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]